McAuliffe + Carroll Architects

To create a visual identity to match this firm’s modernist aesthetic, we designed a bold color palette and logo and incorporated them in ways that defied expectations. Business cards come in three colors and a non-traditional size, mirroring the almost-square logo. A brochure for Mc+C’s PACE (Program of All-inclusive Care for the Elderly) business avoids traditional graphic “senior” clichés in favor of a fresh look reflecting the firm’s no-chair-rail approach to elder-care facilities. For other individual projects, a series of cards with accompanying folder maximize marketing flexibility, and ads, invitations, signage, and email marketing campaigns complete a unified package.